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The cola wars

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pdf | 25.03 MB | English | Isbn:‎ 978-0896960527 | Author: Louis, J. C | Year: 1980



Description:

A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing
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Category:Social Sciences



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